Advanced Program in Marketing with Specialisation in Digital Marketing & Social Media Marketing by Birla Institute of Management Technology (BIMTECH)

Live Online 8 Months Program in Digital Marketing with Birla Insitute Of Management Technology (BIMTECH), Top Private Business School in India - with Assured 3 Interviews
Next Batch Starting on
17th June, 2021
₹150,000 plus GST
(with scholarships upto ₹ 20,000)
Limited Seats • Filling Fast
Live Lectures 160+ hours BIMTech Executive Alumni status 8 Months & On Campus Module Assured 3 Interviews & Assured Placement Assistance by Eckovation

In Collaboration with:

In Collaboration with:

Top 50 NIRF 2020 Ranking
Top 5 Private Business School in India
Category 1 Graded Autonomy Status by AICTE
  • Mentoring by leading industry experts
  • Valedictory ceremony
  • Executive Alumni Status of BIMTECH
Job Assistance by Eckovation
  • 1 on 1 Mentoring
  • Resume Building
  • Assured 3 Interviews
Program Structure
  • 160+ hours of live classes
  • Monthly assessments
  • 8 months program
Why learn Digital Marketing?
Number of Jobs
With the Mobile Penetration to all time high across the world, all the brands and industries are reaching out to customers online. Therefore there is a rapid shift happening in Marketing towards Digital Marketing & Social Media Marketing. This has created an exponential jump in the number of jobs for Digital Marketing cutting across industries. Job Openings for Digital Marketing are increasing by 400% each year in India.
Salary Potential
Digital Marketing has become a critical aspect for all the decision making and business strategies. As the rate of new Digital Marketing entering the job market is much slower as compared to new jobs being created, salaries for this role are not only high, they are growing faster than for any other job role. In general, pay packages for Digital Marketing experts range between 4 to 40 lakhs per year.
Top Companies
Digital Marketing is a role which is not limited to any industry. Any business you can think of, Digital Marketing has a critical role to play in it today. Companies like Accenture, IBM India, L&T Infotech, Flipkart, Angel Broking etc. are actively hiring for it.
Why this Program?
Certification by BIMTECH
The curriculum offered by BIMTECH in collaboration with Eckovation is the most comprehensive marketing curriculum available online in 2021.
Industry Oriented Learning
Top industry experts will be providing you personalised guidance.
Personalised Mentorship
Eckovation provides one-to-one mentorship with Industry Experts from top companies throughout the duration of the program.
On Campus Module
Visit BIMTECH Campus for 1-2 days and work on capstone projects under the esteemed guidance of professional mentors.
Placement Assistance
With their technical skills enhanced and their soft skills honed, Eckovation students will have a much better chance of getting placed and hence achieve a better future for themselves.
Professional Networking
You will become a member of the ever-growing professional network of Eckovation Learners, from every sector of the industry, be it medical, IT, manufacturing, logistics, etc. You will build a relationship, trust and reputation with your skills in this program.
Advanced Certification from BIMTECH
  • Get an Advanced Certification from BIMTECH
  • Add an extremely valuable asset to your Resume
  • Kickstart your career
  • Join BIMTECH Executive Alumni network
  • Easily shareable across LinkedIn, Naukri, etc.
  • Valedictory ceremony at the BIMTECH campus
Courses by Facebook
We will be helping you to complete the Facebook Free Online Courses during the tenure of this program. It will help you to further align your efforts according to the leading marketing platforms across the industry. Kindly note that the Facebook Blueprint certification cost is not included in the program.
  • Prepare to bring your business online
  • Establish your presence
  • Build relationships
  • Attract an audience
  • Improve your creative strategy
  • Optimize your efforts
Certification Courses by Google
We will be helping you to prepare, complete and get the free Google Ads Certifications, during the tenure of this program.
  • Google Ads Display Certification
  • Google Ads Search Certification
  • Google Ads - Measurement
  • Certification Google Ads Video
  • Certification Shopping Ads
  • Certification Google Ads Apps
Certification Courses by Semrush
We will be helping you to prepare for the free Semrush Academy exams during the tenure of this program. You will be learning and preparing for the following exams of Semrush.
  • Semrush SEO Toolkit Exam
  • SEO Toolkit Exam for Advanced Semrush Users
  • Semrush for Digital Agencies Certification
  • Competitive Analysis and Keyword Research Test
  • Link Building Test
Certification Courses by Hubspot
We will be helping you to prepare for the free Hubspot certification exams during the tenure of this program. You will be learning and preparing for the following exams of Hubspot.
  • Inbound Marketing
  • Content Marketing
  • Business Blogging & more
Course Details
Video Lectures with Assessment Tests
Video lectures accompanied with assessment tests. Learn concepts through live lectures and assess your understanding through tests. Course Curriculum designed by online pedagogy experts.
Assignments and Case Studies
Apply the concepts you have learned by working on carefully designed assignments to exercise your problem-solving muscle. Get a flavour of real-world problems through case studies sourced from industry.
Complex real-industry problems demanding a thorough understanding of concepts, mastery over skill and understanding of the business context. Having worked on them would be a big highlight of your resume.
Personalised Mentorship
Top industry experts will provide you personalised assistance in resolving doubts, working on assignments and a detailed review of your projects.
Learning Community
An online community of peers learning together, learning from each other, ensuring that learning remains the social experience that it ought to be.
Placement Assistance by Eckovation
Assistance to create a world-class resume, ensuring access to job interviews with top recruiters and preparing you for the recruitment process.
Live Hours of Content
Industry Projects
Tools and Softwares

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Marketing Management
4 Week duration, Multiple Assignments & Projects
Digital Marketing - Search Engine Optimization
4 Week duration, Multiple Assignments & Projects
Digital Marketing - Search Engine Marketing
4 Week duration, Multiple Assignments & Projects
Digital Marketing - Social Media Marketing
4 Week duration, Multiple Assignments & Projects
Marketing Analytics & Integrated Strategy
4 Week duration, Multiple Assignments & Projects
Advanced Marketing Research
4 Week duration, Multiple Assignments & Projects
New Product Development
4 Week duration, Multiple Assignments & Projects
Marketing Technology - (MarTech)
4 Week duration, Multiple Assignments & Projects
Sales & Distribution Management
4 Week duration, Multiple Assignments & Projects
Completion Certificate
You will get certificates after completing all courses and assignments.
Program Duration
8 Month  
Commitment Level
12 Hours/Week
Tools Covered
Completion Certificate
You will get certificates after completing all courses and assignments.
Capstone Projects
Engage in collaborative projects with student-mentor interaction
Benefit by learning in-person with Expert Mentors
Personalised subjective feedback on your submissions to facilitate improvement
Case Study 1
In this Case Study you will be learning to Research and shortlist best keywords to make your content searchable. Learn to analyze which web pages are working well and which need improvement. Implement Learn to get your content indexed in search engines frequently. Gain competency in improving search engine rankings of your website content and blogs.
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Case Study 2
In this Case Study you will be learning to Create an effective search engine marketing campaign to target relevant people. Learn to set appropriate budget to get the most out of your campaigns. Analyze the performance of your campaigns and keep track of the conversions.
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Case Study 3
Cadbury Dairy Milk
In this Case Study you will be learning to generate a perfect idea to create a rewarding social media marketing campaign. Learn to connect your social media marketing campaign with a special event to ensure maximum attention from the audience. Identify the best ways to get user-generated content. Choose the most relevant social media channels for your campaign to ensure better results with minimal effort.
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Case Study 4
In this Case Study you will be learning about on how to take the bird’s eye view of the Inbound Marketing strategies adopted by big brands. Create a next level Inbound Marketing strategy for your business. Create an appealing landing page to get targeted people landed on your website or product page.
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Prof. Sanjiva Shankar Dubey
Lead Instructor
A practicing Academician with 35 years of Industry experience in IT Services leading world class organization such as IBM and Tata Group. Professor and Head of IT Area at BIMTECH since 2016 July.
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Prof. Monika Mittal
Lead Instructor
Besides the MBA degree, Monika has also gained a Minor in LOMA 280 & LOMA 290, Dip CII, KPMG Six Sigma Green Belt. Now as the Associate professor will be joining the program.
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Prof. Manoj Pant
Lead Instructor
Live by the adage ‘Knowledge is power’. A practioneer faculty having diversified experience in electrical maintenance, paint and luggage sales, retail and telecom. Currently in higher education sector.
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Admission Process
The admission process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Submit Application
Tell us about your experience, academic qualifications, and a bit more in a detailed form. Don’t worry, we’ve kept it simple.
A telephonic interview with an industry expert who will gauge your passion and eligibility for the program.
Scholarship & Offer Letter
Apply for the scholarship (not mandatory) and take the test. At last, you will receive an offer letter to join the program if you are selected for the program.
Complete the admission & other formalities within 7 days of registration.
Ideal Candidate
For admission to this Program, candidates must possess these two criteria:
Education Criteria
Must be pursuing or completed a Bachelor's degree in any discipline
Academic performance criteria
Must have 50% marks in the pursuing or the completed degree
Payment Methods
Low Cost EMIs
We have partnered with finance companies like Eduvanz, Propelld, Avanse and more to provide easy and flexible EMI options with affordable interest rates
Starting @
₹ 7,000 / month
Other Options
We provide the following options for one-time payment

Internet Banking

Credit/Debit Card

Total Program Fees
₹ 1,50,000
* Excluding of GST
Commonly Asked Questions
Where do I attend these live classes?
You can attend these classes from anywhere on your laptop with an internet connection. You can join the class through a link shared to all the students before the beginning of the class.
How do I enroll in the course?
You can start by filling up your application form. If you clear the minimum criteria then you will have to go through the interview. Once you are selected in the interview, then you can enroll in this program.
What is the payment structure?
The payment for the course can be made through Credit Card, Debit Card, Net Banking. One can either complete the process with direct one-time payment or pay with equal monthly instalments via Bank Loan
What does seat booking or token amount mean?
Seat booking or token amount is a non-refundable amount to be paid to book your slot in the batch so that you can pay the total fee on later due date and not worry about missing the batch seat, which are on first come first serve basis.
What should I expect once the enrollment is complete?
Once the enrolment is done, you will receive an email from Eckovation stating all the directions of how to proceed further and what to expect before and during the course.
What if I miss a class?
All the lectures will be available for the students to view in Eckovation platform after the class is over. However, you will not be able to ask direct questions to the Professor or TAs for that class.
Is there any attendance or minimum score policy for the course?
Yes, the minimum attendance policy for the complete course is 60% and minimum marks in all assessments for successful course completion is 50%. You will also need to complete all the case studies and projects correctly.
What if I do not want to continue the course after I have made my payment?
Please refer to the deferral/refund policy associated with this program.
How much time do I have for completing my final project?
All the course related requirements have to be finished strictly within the tenure of the program.
How will the placement assistance work?
The placement assistance will be provided by Eckovation, to the students who successfully complete the course. We will help you build your resume as per the course's job profile, help you to apply for various companies, mock interview sessions (for shortlisted candidates).
What is the deferral or refund policy for this program?
Refund Policy: (Programs with Live-session component)

Student must pay an amount of ₹20,000 as seat blocking amount for the enrollment of the course. This will be adjustable against the total course fee payable by the student.You can claim a refund for the this amount at any time before the cohort start date by sending an email request to Admissions Counselor with reasons listed.

The prep login will be activated post completion of the 'payment of the seat block amount or on the 'Specified date' as communicated by Eckovation support team. Processing fee of ₹10,000 will be levied in case refund is claimed.

Once the student pays seat block amount, refund shall be subject to deduction of ₹10,000 processing charges. Also any taxes paid by the student shall not be refundable.

There shall be no refund applicable once the program has started. This is applicable even for those students who could not complete their payment and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.Refund shall be processed to an eligible student within 30 working days from the date of receipt of refund form from him/her in this regard.

Deferral Policy: (Post Program Commencement)

If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.A student can request for deferral only once and from the batch start date of initial batch the student enrolled for.

The student will be required to pay deferral fees of Rs 5000 +Taxes if any along with the differential program fees between the two cohorts.The deferral request will be approved once the deferral fee is paid.

Till this is completed, the student will be assumed to be continuing in the same cohort.
The student has 1 Week (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.

If the student completes the deferral payment, the student will leave the deferred cohort and will start learning on the new cohort.

Deferral Policy: (Pre Program Commencement)

If a student, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another batch.

However, the student will be required to pay 50% of the total course fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.

A student can request for deferral only once and from the batch start date of initial batch the student enrolled for.

The student has time till the current cohort launch date to make the payment of the 50% program fee, post which the deferral request will expire. Once the deferral window expires and the student now asks for a refund, the above-mentioned applicable refund policy will apply.

The fee applicable to the deferred student will be as per prevailing fee for the batch student as opted to defer to.
What will the be the cost & duration of Campus Immersion Module?
2-3 days campus Immersion module will be held at Birla Institute of Management Technology (Greater-Noida campus) during which participants will visit the Campus to interact with their peers and learn from the experts. However this might be delayed or shifted online due to the current COVID-19 crisis. The cost of travel and accomodation will be borne by the students.
What will the be timings of the live-sessions?
Live Sessions (Lecture or Doubt Sessions) will be scheduled post 8PM IST on any of the weekdays (Monday to Saturday). The Sunday sessions can be in morning, afternoon or evening. If any learner has any specific timing preferences then they can request the learner support team. The support team tries to accomodate all the incoming requests.

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