Product Management Online Certification Course + Guaranteed Interview Assistance

Learn the best practices and tools to become a product manager. Learned skills such as scrum, user testing, prototyping, A/B testing, UI/UX, etc

Created By: Apoorv Mishra and Anurag Saboo

Course Duration : 2 Months (Lifetime Content Access)

₹29,999

577 Ratings | 3975 Enrollments

Includes

  • Video Lectures, Assessment Quizzes and Reading Materials

  • Case Studies and Practical Assignments

  • Certificate of Completion

  • Interviews of Successful Product Managers and Mentorship to get a job as Product Manager

What will I learn?

  • Understand the varying roles of a Product Manager, the Product Lifecycle and how it applies to every product

  • Understand the process of Customer Development and how it relates to being a Product Manager

  • Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more

  • Understand the nuts and bolts of Product Development and the necessary Project Management to get things done by coordinating between Marketing, Design and Technology teams

Description

The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success. No wonder, a Product Manager is often called a mini-CEO these days.

But how exactly can one enter this field and excel in the job? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here - we'll get you up to date on the skills you need to learn Product Management have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management Insider.

You'll learn the skills that make up the entire Product Management job and process: from ideation to market research, to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership. We even have interviews with real-life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job. 

Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.

Details related of Placement Assistance:

  1. CV Building
  2. Technical Mock Interview Rounds
  3. HR Mock Interview Rounds

Students who enrolled for this course also showed interest in the following courses:

i) Data Science Professional Program 

ii) UI, UX Design Certification Course 

iii) Digital Marketing Certification Course 

Curriculum

Introduction to Product Management

  • Expectations

  • Hard Skills

  • Soft Skills

  • Project vs Product

  • B2C vs B2B

Product Development

  • Phases of Product Development

  • Phases of Product Lifecycle with examples

  • Product development process

  • Lean Product Dveleopment

  • Agile

  • Scrum

  • Kanban

  • Waterfall

  • Examples/ case studies

Understanding the Market

  • Porter's Five Forces

  • Environment analysis

  • Market sizing

  • Competitive analysis

  • Product adoption lifecycle

User Research

  • Users vs Customers

  • Surveys and user interviews

  • Plan

  • Contextual inquiry

  • Analysing user feedback

Artifacts from User Research

  • Personas

  • User Journey Maps

  • Affinity Maps

User-centered Design

  • Basics of design

  • Conceptual, interaction and visual design

  • Information architecture

  • Design sprint

Prototyping

  • Create paper prototypes

  • Create wireframes

  • High fidelity prototypes with mockups

Design Validation

  • Purposes of usability testing

  • Components of usability testing

  • Conducting a usability test

  • Understanding Minimum Viable Product (MVP)

  • Build-Measure-Learn framework

  • Identifying riskiest assumptions in your MVP

Product Planning and Development

  • Agile methodology

  • Scrum product development

  • Sprint planning

  • Writing effective product requirements

  • Creating a product roadmap

  • Creating a sprint backlog, a product backlog and user stories

  • Building a product requirement document (PRD)

Product Deployment

  • Application of CI/CD (continuous integration and continuous deployment)

  • DevOps

  • Release management

Product Analytics

  • Identify business goals and corresponding metrics such as revenue and traffic metrics

  • Framework for prioritization of metrics

  • Perform A/B testing

  • Segmentation and funnel analysis

  • Perform Multivariate testing and Cohort analysis

  • Calculating customer lifetime value

User Engagement and Growth

  • Acquisition growth hacking

  • App store optimization

  • Activation growth hacking

  • Conversion rate optimization

  • Retention growth hacking

  • Referral growth hacking

  • Revenue growth hacking

  • Engagement and monetization models

Leadership skills and Development

  • Leadership styles and interaction with teams and stakeholders

  • Leading without authority

  • Resource optimization and becoming a product leader

Tech for non tech

  • Database and APIs

  • Tech Stack

  • Version control systems

  • Writing code

  • Mobile first development

Presentation to present your product

  • Product Launch

  • Product Updates/Growth

About Instructors

Apoorv Mishra

CPO, Eckovation 2 years experience as PM IIT Delhi Graduate

instructor description

Anurag Saboo

AVP, Nykaa.com 5 years experience as PM IIT Delhi graduate

Reviews

FAQ

How do I enroll in the course?

Click on the Enroll Now button on the top of the page. Then select the suitable package for yourself. Then you will be asked to complete the necessary payment. Once you complete the process, you automatically get enrolled for the course.

What are the modes of payments available?

You can make the due payment via netbanking, debit cards, credit cards or online wallet.

Can cash payment be done for courses?

Cash payment facility is not available. Only online transactions are accepted.

What happens after I complete the payment for the course?

You will receive an email confirming the success of subscription and welcoming you to the course. You will be asked to join a learning group on Eckovation corresponding to the course that you have opted.

Can I get a free trial for the course?

It varies from course to course. Some courses have a free trial available, some courses do not have that feature.

Can I pursue the course in laptop as well as mobile?

Yes. You can pursue the course over your laptop by going to www.eckovation.com . Smartphone users can download the eckovation app from appstore or playstore and login to access your course.

What is the Refund Policy in case I'm not satisfied with the Course?

100% Refund Policy is applicable till 7 days after subscription in case we are not providing what we have promised you earlier. However, after 7 days, no request for refund will be entertained.

I am unable to access the online course. Who should I contact?

You can write an e-mail to hi@eckovation.com. You can also contact your course educator or you can call at +91-9266677335.

Is it required for you to complete the course strictly within the course duration mentioned at the top of the page?

No. You can complete the course before or after the stipulated course duration. It is mentioned just to provide a tentative timeline in case you devote 1-2 hours/day to the course regularly. Infact, you'll also have lifetime access to course material.

Is there any Pre-requisite for this Course?

No, there's no pre-requisite for this course. Everything will be covered in the course, right from the scratch.