Learn the best practices and tools to become a product manager. Learned skills such as scrum, user testing, prototyping, A/B testing, UI/UX, etc
The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success. No wonder, a Product Manager is often called a mini-CEO these days.
But how exactly can one enter this field and excel in the job? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here - we'll get you up to date on the skills you need to learn Product Management have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management Insider.
You'll learn the skills that make up the entire Product Management job and process: from ideation to market research, to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership. We even have interviews with real-life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job.
Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.
Details related of Placement Assistance:
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Project vs Product
B2C vs B2B
Phases of Product Development
Phases of Product Lifecycle with examples
Product development process
Lean Product Dveleopment
Examples/ case studies
Porter's Five Forces
Product adoption lifecycle
Users vs Customers
Surveys and user interviews
Analysing user feedback
User Journey Maps
Basics of design
Conceptual, interaction and visual design
Create paper prototypes
High fidelity prototypes with mockups
Purposes of usability testing
Components of usability testing
Conducting a usability test
Understanding Minimum Viable Product (MVP)
Identifying riskiest assumptions in your MVP
Scrum product development
Writing effective product requirements
Creating a product roadmap
Creating a sprint backlog, a product backlog and user stories
Building a product requirement document (PRD)
Application of CI/CD (continuous integration and continuous deployment)
Identify business goals and corresponding metrics such as revenue and traffic metrics
Framework for prioritization of metrics
Perform A/B testing
Segmentation and funnel analysis
Perform Multivariate testing and Cohort analysis
Calculating customer lifetime value
Acquisition growth hacking
App store optimization
Activation growth hacking
Conversion rate optimization
Retention growth hacking
Referral growth hacking
Revenue growth hacking
Engagement and monetization models
Leadership styles and interaction with teams and stakeholders
Leading without authority
Resource optimization and becoming a product leader
Database and APIs
Version control systems
Mobile first development
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No. You can complete the course before or after the stipulated course duration. It is mentioned just to provide a tentative timeline in case you devote 1-2 hours/day to the course regularly. Infact, you'll also have lifetime access to course material.
No, there's no pre-requisite for this course. Everything will be covered in the course, right from the scratch.