Product Management Online Certification Course + Guaranteed Interview Assistance

Learn the best practices and tools to become a product manager. Learned skills such as scrum, user testing, prototyping, A/B testing, UI/UX, etc

Created By: Apoorv Mishra and Anurag Saboo

Course Duration : 2 Months (Lifetime Content Access)

₹29,999 ₹149,999

577 Ratings | 3975 Enrollments


  • Video Lectures, Assessment Quizzes and Reading Materials

  • Case Studies and Practical Assignments

  • Certificate of Completion

  • Interviews of Successful Product Managers and Mentorship to get a job as Product Manager

What will I learn?

  • Understand the varying roles of a Product Manager, the Product Lifecycle and how it applies to every product

  • Understand the process of Customer Development and how it relates to being a Product Manager

  • Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more

  • Understand the nuts and bolts of Product Development and the necessary Project Management to get things done by coordinating between Marketing, Design and Technology teams


The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success. No wonder, a Product Manager is often called a mini-CEO these days.

But how exactly can one enter this field and excel in the job? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here - we'll get you up to date on the skills you need to learn Product Management have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management Insider.

You'll learn the skills that make up the entire Product Management job and process: from ideation to market research, to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership. We even have interviews with real-life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job. 

Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.

Details related of Placement Assistance:

  1. CV Building
  2. Technical Mock Interview Rounds
  3. HR Mock Interview Rounds

Students who enrolled for this course also showed interest in the following courses:

i) Data Science Professional Program 

ii) UI, UX Design Certification Course 

iii) Digital Marketing Certification Course 


Introduction to Product Management

  • Expectations

  • Hard Skills

  • Soft Skills

  • Project vs Product

  • B2C vs B2B

Product Development

  • Phases of Product Development

  • Phases of Product Lifecycle with examples

  • Product development process

  • Lean Product Dveleopment

  • Agile

  • Scrum

  • Kanban

  • Waterfall

  • Examples/ case studies

Understanding the Market

  • Porter's Five Forces

  • Environment analysis

  • Market sizing

  • Competitive analysis

  • Product adoption lifecycle

User Research

  • Users vs Customers

  • Surveys and user interviews

  • Plan

  • Contextual inquiry

  • Analysing user feedback

Artifacts from User Research

  • Personas

  • User Journey Maps

  • Affinity Maps

User-centered Design

  • Basics of design

  • Conceptual, interaction and visual design

  • Information architecture

  • Design sprint


  • Create paper prototypes

  • Create wireframes

  • High fidelity prototypes with mockups

Design Validation

  • Purposes of usability testing

  • Components of usability testing

  • Conducting a usability test

  • Understanding Minimum Viable Product (MVP)

  • Build-Measure-Learn framework

  • Identifying riskiest assumptions in your MVP

Product Planning and Development

  • Agile methodology

  • Scrum product development

  • Sprint planning

  • Writing effective product requirements

  • Creating a product roadmap

  • Creating a sprint backlog, a product backlog and user stories

  • Building a product requirement document (PRD)

Product Deployment

  • Application of CI/CD (continuous integration and continuous deployment)

  • DevOps

  • Release management

Product Analytics

  • Identify business goals and corresponding metrics such as revenue and traffic metrics

  • Framework for prioritization of metrics

  • Perform A/B testing

  • Segmentation and funnel analysis

  • Perform Multivariate testing and Cohort analysis

  • Calculating customer lifetime value

User Engagement and Growth

  • Acquisition growth hacking

  • App store optimization

  • Activation growth hacking

  • Conversion rate optimization

  • Retention growth hacking

  • Referral growth hacking

  • Revenue growth hacking

  • Engagement and monetization models

Leadership skills and Development

  • Leadership styles and interaction with teams and stakeholders

  • Leading without authority

  • Resource optimization and becoming a product leader

Tech for non tech

  • Database and APIs

  • Tech Stack

  • Version control systems

  • Writing code

  • Mobile first development

Presentation to present your product

  • Product Launch

  • Product Updates/Growth

About Instructors

Apoorv Mishra

CPO, Eckovation 2 years experience as PM IIT Delhi Graduate

instructor description

Anurag Saboo

AVP, 5 years experience as PM IIT Delhi graduate



Is this course provided by Eckovation or IIT?

This course has been taught by IIT Alumni working with Eckovation. We do not have any collaboration with any IIT for this course.

What are the modes of payments available?

You can make the due payment via netbanking, debit cards, credit cards or online wallet.

Can cash payment be done for courses?

Cash payment facility is not available. Only online transactions are accepted.

When will the classes commence?

The course contains on-demand recorded lectures run on a batch basis. You can access all the videos as soon as you have completed your payment for the course.

The course is provided on a batch basis but access is for lifetime. What does this mean?

All the courses have mentors in it to help the students clear doubts and have smooth learning. The mentors will be only available in a course for the duration of the batch and not after the batch is over. The access to the videos and assignments will remain with the user indefinitely.

How do I enrol in the course?

You can directly click on the Enrol Now button given above to start the enrolment process.

What is the payment structure?

The payment for the course can be made through Credit Card, Debit Card, Net Banking. One can either complete the process with direct on-time payment or with equal monthly instalments.

What does seat booking or token amount mean?

Seat booking or token amount is a non-refundable amount to be paid to book your slot in the batch so that you can pay the total fee on later due date and not worry about missing the batch seat, which are on first come first serve basis.

What should I expect once the enrollment is complete?

Once the enrolment is done, you will receive an email from Eckovation stating all the directions of how to proceed further and what to expect before and during the course.

What if I do not want to continue the course after I have made my payment?

If you do not wish to continue the course you can ask for a refund within 7days of payment or commencement of the course, whichever is later. For Instalments, once the refund deadline is over, there won’t be any refunds, including future pending EMIs.

How much time do I have for completing my final project?

The course lectures will be for 8 months. You will have 2 months duration after that to submit your final project for evaluation.

How will the placement assistance work?

The placement assistance will be provided to the students who successfully complete the course. We will help you build your resume as per the course's job profile, take mock interview sessions and get you interviews in various companies.