Product Management Online Certification Course + Guaranteed Internship

Learn the SKILLS of Product Management through Video Lectures, Quizzes, Real Life Case Studies and Practical Assignments. GET a JOB as a Product Manager, one of the most in-demand and high paying roles of current times. Interact with successful Product Managers and get Interview Ready.

Created By: Apoorv Mishra and Anurag Saboo

Course Duration : 2 Months (Lifetime Content Access)

577 Ratings | 3975 Enrollments

Includes

  • Video Lectures, Assessment Quizzes and Reading Materials

  • Case Studies and Practical Assignments

  • Certificate of Completion

  • Interviews of Successful Product Managers and Mentorship to get a job as Product Manager

What will I learn?

  • Understand the varying roles of a Product Manager, the Product Lifecycle and how it applies to every product

  • Understand the process of Customer Development and how it relates to being a Product Manager

  • Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more

  • Understand the nuts and bolts of Product Development and the necessary Project Management to get things done by coordinating between Marketing, Design and Technology teams

Includes

  • Video Lectures, Assessment Quizzes and Reading Materials

  • Case Studies and Practical Assignments

  • Certificate of Completion

  • Interviews of Successful Product Managers and Mentorship to get a job as Product Manager

What will I learn?

  • Understand the varying roles of a Product Manager, the Product Lifecycle and how it applies to every product

  • Understand the process of Customer Development and how it relates to being a Product Manager

  • Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more

  • Understand the nuts and bolts of Product Development and the necessary Project Management to get things done by coordinating between Marketing, Design and Technology teams

Testimonials

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Description

The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success. No wonder, a Product Manager is often called a mini-CEO these days.

But how exactly can one enter this field and excel in the job? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here - we'll get you up to date on the skills you need to learn Product Management have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management insider.

You'll learn the skills that make up the entire Product Management job and process: from ideation to market research, to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership. We even have interviews with real life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job. 

Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.

Details related to Guaranteed Internship:

i) Why? - We believe acquiring a new skill without working on an actual project is wasteful spending of your time and resources. For your holistic learning experience, both course and internship should be combined.

ii) Who? - Internship is guaranteed by Eckovation to all Eckovation Alumni - those who complete atleast a course with us.

iii) Where? - Internship will be either with Eckovation or one of our partner organisations. You will be able to access internship.eckovation.com once you register for a course with us. Our Internship Portal will feature profiles of our alumni and also list internship opportunities by various organisations where alumni can apply.

iv) How many? - The internship will be related to the skill(s) which you've acquired from Eckovation platform.  In case of multiple skills, multiple internship opportunities may be provided.

v) Nature of internship? - The internships will be virtual in nature, i.e., you will be able to work on the internship project from home.

vi) When? - Internship will start only after your course completion in either Summer/December Vacation depending on which comes first. In-semester internships can also be considered on case-by-case basis.

vii) Certificate - A separate internship certificate will be provided at the end of internship period.

Students who enrolled for this course also showed interest in the following courses:

i) Full Stack Digital Marketing Course 

ii) Blockchain & Cryptocurrency Course 

Curriculum

Download Curriculum

  • What is a Product?

  • What is a Product Manager?

  • Three types of Product Managers

  • Product Management v/s Project Management

  • Four Phases of Product Lifecycle

  • Product Development Process

  • Lean Product Development

  • What is "Agile"?

  • Introduction to Scrum and Kanban

  • Sizing the Market

  • Understanding types of Competitors

  • Finding your Competitors

  • Monitoring Competitors

  • Understanding Users and Customers and the Difference between them

  • Qualitative v/s Quantitative Data

  • Collecting Product Ideas

  • Identifying 'Real' User Needs

  • Understanding 'Customer Development'

  • Types of Interviews

  • How to find interviewees?

  • Do's and Dont's in Interviews

  • Good Questions v/s Bad Questions

  • Building User Personas

  • Understanding MVP (Minimum Viable Product)

  • MVPs in startups v/s large organisations

  • Process to run an MVP experiment

  • Identifying your assumptions

  • Risk-Difficulty Matrix

  • Creating a hypothesis for your MVP

  • Minimum Criteria for Success (MCS)

  • Various types of MVP experiments

  • Finding the right project management tool for you

  • Documenting requirement specifications: Epics and User Stories

  • Acceptance Criteria and Acceptance Testing

  • Feature List and Functionality Specifications

  • Managing a Sprint

  • Estimations and Velocity

  • Roadmapping

  • Prioritisation

  • Why are metrics necessary?

  • Actionable Metrics v/s Vanity Metrics

  • Cohort Analysis

  • Split Testing

  • Exploratory v/s Reporting Metrics (KPIs)

  • HEART Metrics Framework

  • Pirate Metrics Framework

  • Tools: Google Analytics

  • Tools: Google Bigquery

  • Tools: Google Datastudio

  • Understanding Front End, Back End and Tech Stacks

  • Understanding APIs

  • Webview v/s Native in mobile applications

  • Software Release Cycles

  • General Communication Skills

  • Working with Engineers

  • Working with Designers

  • Working with Marketing Team

  • Working with Executives

  • Handling Crucial Conversations

  • Getting relevant experience

  • Building portfolio with a side project

  • Self Branding as a PM

  • Building a Resume

  • Where to look for a job

  • Interview tips

About Instructors

Apoorv Mishra

CPO, Eckovation 2 years experience as PM IIT Delhi Graduate

instructor description

Anurag Saboo

AVP, Nykaa.com 5 years experience as PM IIT Delhi graduate

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