The company wants to segregate the customers on the basis of the purchase they have done there are various criteria to measure the performance Recency Frequency and Monetary. We need to perform an RFM analysis. RFM depends on data for individual transactions. The data have to include, at the very least, an invoice number, customer identification number, purchase date, and purchase amount. The data set for this project holds information for transactions on a British online retail shopping site. The customers are multinational. The transactions occurred between January 12, 2010, and September 12, 2012