Become a Full Stack Digital Marketer: Gain real-world experience running live projects as you learn from top experts in the field
Digital Marketing is the Future of the Marketing: According to the Forrester, Digital Marketing is gaining so much ground that in near future ‘Digital Marketing’ to become just ‘Marketing’. Before you doubt this statement, let me tell you, we are cornered by digital technologies such as smartphones, tablets, smart TVs, smart cars and now even smart homes. Moreover, recently our digital consumption has gone up radically, a study approves it that found US consumes more Digital Media than TV.
To become best Marketing Professionals: You’ve heard of the digital skills gap, right? There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.
Get Paid More Than Your Peers: It's widely known, Digital Marketing helps you directly connect with customer/client, liaison, communicate and interact, and generate leads and sales in real time. Therefore, by learning Digital Marketing you ipso facto learn about how to make money for the organization/enterprise/company.
You Can Start Your Own Business or Earn Independently: One of the important benefits of career in Digital Marketing is that you can start your own business or just work independently. By searching using keywords such as “hire a digital marketing professional” or “freelance digital marketer”, you will find n-number of people online providing services from small to large companies across the world.
This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.
You should have basic computer skills and be comfortable navigating online and you need to have a Gmail and a Facebook account to complete the projects.
Segmentation, Targeting & Positioning (STP)
4 Ps of Marketing
Anatomy of an Ideal Page
Facebook Marketing - Organic
Facebook Marketing - Paid
Social Analytics Tools
Setting up GA Account
Analyzing Audience Section
Analyzing Acquisition Section
Analyzing Conversion Section
Setting up Goals
Most Important Business Metrics
How to choose a suitable Email Marketing Tool
How to create an Email Campaign
How to build Email Lists
Creating a Drip Campaign
How to design and create Affiliate Marketing Program
How to reach out to Potential Affiliates
How to grow and sustain your Affiliate Marketing Program
How to create your first AdWords Campaign
How to choose the target audience and keywords
How to optimise your Campaigns in future
Growth Hacking Tools for Lead Capture
Growth Hacking Tools for Conversion Rate Optimization
This course has been taught by IIT Alumni working with Eckovation. We do not have any collaboration with any IIT for this course.
You can make the due payment via netbanking, debit cards, credit cards or online wallet.
Cash payment facility is not available. Only online transactions are accepted.
The course contains on-demand recorded lectures run on a batch basis. You can access all the videos as soon as you have completed your payment for the course.
All the courses have mentors in it to help the students clear doubts and have smooth learning. The mentors will be only available in a course for the duration of the batch and not after the batch is over. The access to the videos and assignments will remain with the user indefinitely.
You can directly click on the Enrol Now button given above to start the enrolment process.
The payment for the course can be made through Credit Card, Debit Card, Net Banking. One can either complete the process with direct on-time payment or with equal monthly instalments.
Seat booking or token amount is a non-refundable amount to be paid to book your slot in the batch so that you can pay the total fee on later due date and not worry about missing the batch seat, which are on first come first serve basis.
Once the enrolment is done, you will receive an email from Eckovation stating all the directions of how to proceed further and what to expect before and during the course.
If you do not wish to continue the course you can ask for a refund within 7days of payment or commencement of the course, whichever is later. For Instalments, once the refund deadline is over, there won’t be any refunds, including future pending EMIs.
The course lectures will be for 8 months. You will have 2 months duration after that to submit your final project for evaluation.
The placement assistance will be provided to the students who successfully complete the course. We will help you build your resume as per the course's job profile, take mock interview sessions and get you interviews in various companies.