Become a Full Stack Digital Marketer: Gain real-world experience running live projects as you learn from top experts in the field
591 Ratings | 3255 Enrollments
Digital Marketing is the Future of the Marketing: According to the Forrester, Digital Marketing is gaining so much ground that in near future ‘Digital Marketing’ to become just ‘Marketing’. Before you doubt this statement, let me tell you, we are cornered by digital technologies such as smartphones, tablets, smart TVs, smart cars and now even smart homes. Moreover, recently our digital consumption has gone up radically, a study approves it that found US consumes more Digital Media than TV.
To become best Marketing Professionals: You’ve heard of the digital skills gap, right? There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.
Get Paid More Than Your Peers: It's widely known, Digital Marketing helps you directly connect with customer/client, liaison, communicate and interact, and generate leads and sales in real time. Therefore, by learning Digital Marketing you ipso facto learn about how to make money for the organization/enterprise/company.
You Can Start Your Own Business or Earn Independently: One of the important benefits of career in Digital Marketing is that you can start your own business or just work independently. By searching using keywords such as “hire a digital marketing professional” or “freelance digital marketer”, you will find n-number of people online providing services from small to large companies across the world.
This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.
You should have basic computer skills and be comfortable navigating online and you need to have a Gmail and a Facebook account to complete the projects.
Segmentation, Targeting & Positioning (STP)
4 Ps of Marketing
Anatomy of an Ideal Page
Facebook Marketing - Organic
Facebook Marketing - Paid
Social Analytics Tools
Setting up GA Account
Analyzing Audience Section
Analyzing Acquisition Section
Analyzing Conversion Section
Setting up Goals
Most Important Business Metrics
How to choose a suitable Email Marketing Tool
How to create an Email Campaign
How to build Email Lists
Creating a Drip Campaign
How to design and create Affiliate Marketing Program
How to reach out to Potential Affiliates
How to grow and sustain your Affiliate Marketing Program
How to create your first AdWords Campaign
How to choose the target audience and keywords
How to optimise your Campaigns in future
Growth Hacking Tools for Lead Capture
Growth Hacking Tools for Conversion Rate Optimization
Dan is a digital media expert, visual storyteller, and FMS MBA School. He has worked in different roles in media, tech, and marketing with 15+ organisation of the globe.
Results-focused Marketing & Analytics consultant , with over 5.5 years of experience:
Social Media | Google Ad Words | Bing | Ad Roll | UI | UX| AWIN | Digital Selling | Content Marketing | Performance Marketing | Brand Positioning | Video Advertising | Marketing Automation | Customer Engagement | Offline marketing and Community building strategies. Proven ability to drive sales gains and increase brand awareness.