Full Stack Digital Marketing Certification Course

Become a Full Stack Digital Marketer: Gain real-world experience running live projects as you learn from top experts in the field

Created By: Rohit Jindal and Himanshu Chandel

Course Duration : 3 Months


591 Ratings | 3255 Enrollments


  • 30+ hours of lessons on Social Media Marketing, Search Engine Optimisation, Email Marketing, Web Analytics etc.

  • 5 exhaustive Live Projects to practice all aspects of Digital Marketing

  • 5 Digital Marketing Certifications

What will I learn?

  • You will be able to crack any job related to Digital Marketing

  • You will learn the approach of continuously updating your knowledge on Digital Marketing

  • You will become a data driven professional who makes all business decisions backed by data

  • 50+ Growth Hacks which will help you increase web traffic, lead generation, digital sales, loyal users etc.


Why Learn Digital Marketing?

Digital Marketing is the Future of the Marketing: According to the Forrester, Digital Marketing is gaining so much ground that in near future ‘Digital Marketing’ to become just ‘Marketing’. Before you doubt this statement, let me tell you, we are cornered by digital technologies such as smartphones, tablets, smart TVs, smart cars and now even smart homes. Moreover, recently our digital consumption has gone up radically, a study approves it that found US consumes more Digital Media than TV.

To become best Marketing Professionals: You’ve heard of the digital skills gap, right? There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.

Get Paid More Than Your Peers: It's widely known, Digital Marketing helps you directly connect with customer/client, liaison, communicate and interact, and generate leads and sales in real time. Therefore, by learning Digital Marketing you ipso facto learn about how to make money for the organization/enterprise/company.

You Can Start Your Own Business or Earn Independently: One of the important benefits of career in Digital Marketing is that you can start your own business or just work independently. By searching using keywords such as “hire a digital marketing professional” or “freelance digital marketer”, you will find n-number of people online providing services from small to large companies across the world.

Value of Digitial Marketing Course

This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer. 

Prerequisites of Digitial Marketing Course

You should have basic computer skills and be comfortable navigating online and you need to have a Gmail and a Facebook account to complete the projects.


Marketing Fundamentals

  • Segmentation, Targeting & Positioning (STP)

  • 4 Ps of Marketing

  • Value Proposition

  • User Persona

Search Engine Optimisation (SEO)

  • On-page SEO

  • Off-page SEO

  • Keyword Research

  • Anatomy of an Ideal Page

Social Media Marketing

  • Facebook Marketing - Organic

  • Facebook Marketing - Paid

  • Twitter Marketing

  • Instagram Marketing

  • Youtube Marketing

  • Social Listening

  • Social Analytics Tools

Google Analytics

  • Setting up GA Account

  • Analyzing Audience Section

  • Analyzing Acquisition Section

  • Analyzing Conversion Section

  • Setting up Goals

  • Most Important Business Metrics

Email Marketing

  • How to choose a suitable Email Marketing Tool

  • How to create an Email Campaign

  • How to build Email Lists

  • Important Metrics

  • Creating a Drip Campaign

Affiliate Marketing

  • How to design and create Affiliate Marketing Program

  • How to reach out to Potential Affiliates

  • How to grow and sustain your Affiliate Marketing Program

Search Engine Marketing/ Google AdWords

  • How to create your first AdWords Campaign

  • How to choose the target audience and keywords

  • How to optimise your Campaigns in future

Growth Hacking

  • Growth Hacking Tools for Lead Capture

  • Growth Hacking Tools for Conversion Rate Optimization

About Instructors

Rohit Jindal


 Dan is a digital media expert, visual storyteller, and FMS MBA School. He has worked in different roles in media, tech, and marketing with 15+ organisation of the globe.

Himanshu Chandel

Digital Marketing & Data Science Consultant

 Results-focused Marketing & Analytics consultant , with over 5.5 years of experience:
Social Media | Google Ad Words | Bing | Ad Roll | UI | UX| AWIN | Digital Selling | Content Marketing | Performance Marketing | Brand Positioning | Video Advertising | Marketing Automation | Customer Engagement | Offline marketing and Community building strategies. Proven ability to drive sales gains and increase brand awareness.  


Is this course provided by Eckovation or IIT?

This course has been taught by IIT Alumni working with Eckovation. We do not have any collaboration with any IIT for this course.

What are the modes of payments available?

You can make the due payment via netbanking, debit cards, credit cards or online wallet.

Can cash payment be done for courses?

Cash payment facility is not available. Only online transactions are accepted.

When will the classes commence?

The course contains on-demand recorded lectures run on a batch basis. You can access all the videos as soon as you have completed your payment for the course.

The course is provided on a batch basis but access is for lifetime. What does this mean?

All the courses have mentors in it to help the students clear doubts and have smooth learning. The mentors will be only available in a course for the duration of the batch and not after the batch is over. The access to the videos and assignments will remain with the user indefinitely.

How do I enrol in the course?

You can directly click on the Enrol Now button given above to start the enrolment process.

What is the payment structure?

The payment for the course can be made through Credit Card, Debit Card, Net Banking. One can either complete the process with direct on-time payment or with equal monthly instalments.

What does seat booking or token amount mean?

Seat booking or token amount is a non-refundable amount to be paid to book your slot in the batch so that you can pay the total fee on later due date and not worry about missing the batch seat, which are on first come first serve basis.

What should I expect once the enrollment is complete?

Once the enrolment is done, you will receive an email from Eckovation stating all the directions of how to proceed further and what to expect before and during the course.

What if I do not want to continue the course after I have made my payment?

If you do not wish to continue the course you can ask for a refund within 7days of payment or commencement of the course, whichever is later. For Instalments, once the refund deadline is over, there won’t be any refunds, including future pending EMIs.

How much time do I have for completing my final project?

The course lectures will be for 8 months. You will have 2 months duration after that to submit your final project for evaluation.

How will the placement assistance work?

The placement assistance will be provided to the students who successfully complete the course. We will help you build your resume as per the course's job profile, take mock interview sessions and get you interviews in various companies.